by Ben & Jerry's Vermont's Finest Ice Cream & Frozen Yogurt
For Immediate Release: July 1993
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WATERBURY, Vt. Just when you thought it was safe to reach into the freezer again, Ben & Jerry’s comes up with its second ever “living flavor” - Wavy Gravy ice cream.
“I’m so excited about being a living flavor, a politically correct ice cream,” pronounced Wavy Gravy in his tie-dye clown outfit. This is the guy who in 1969 greeted the musical pilgrims at Woodstock with the now historic salutation, “what we have in mind is breakfast in bed for four hundred thousand."
From breakfast in bed to dessert on the table. Turning the menu upside down is nothing strange for Wavy, he’s the jocular pundit who posited “the Nineties are just the Sixties standing on your head."
“The flavor is called Wavy Gravy,” said Ben Cohen, Chairperson of the Vermont-based superpremium ice cream company, “because he symbolizes taking Sixties values, peace and love, and turning them into action in the Nineties."
Wavy Gravy is a caramel cashew brazil nut ice cream, with a chocolate hazelnut fudge swirl and roasted almonds. The flavor is available at Ben & Jerry scoop shops around the country with the world’s first tie-dyed pints due out this summer (1993).
Wavy Gravy’s work with children will benefit from sales of this flavor.
The first “living flavor” from Ben & Jerry’s is Cherry Garcia, named after the Grateful Dead’s lead guitarist and vocalist Jerry Garcia. It is one of the all-time best-loved Ben & Jerry’s flavors.