Working with NARAL, Planned Parenthood, Bloggers & Progressi

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RE: "establishment"

From:creynolds@hillaryclinton.com

To: lpeterson@hillaryclinton.com, re47@hillaryclinton.com

Date: 2016-01-20 15:32

Subject: RE: "establishment"

Lily and Harrell are looking into doing something with the state affiliates.

Also, today the NH PPFA did a press conference pushing back on some actions in the Legislature. Asked Harrell to pull the policy details to see if we can support what they’re doing and note that we’re proud to stand with them AGAINST the GOP establishment…

We’re also looking into some research nuggets to pitch individually.

*From:* Lauren Peterson [mailto:lpeterson@hillaryclinton.com]

*Sent:* Wednesday, January 20, 2016 12:13 PM

*To:* Robby Mook <re47@hillaryclinton.com>

*Cc:* Teddy Goff <tgoff@hillaryclinton.com>; Christina Reynolds < creynolds@hillaryclinton.com>; Jenna Lowenstein < jlowenstein@hillaryclinton.com>; Katie Dowd <kdowd@hillaryclinton.com>; Jennifer Palmieri <jpalmieri@hillaryclinton.com>; John Podesta < john.podesta@gmail.com>

*Subject:* Re: "establishment"

I agree with Teddy—this is one of the first Bernie hits that seems to really be resonating and picking up traction online.

Here's our quick rundown of what is in the works in digital and digital comms land right now, keeping in mind that we are trying to do a few bigger campaign things (such as amplifying any remarks the candidate makes) and possibly sending an email, while also working with HRC, Planned Parenthood, and people who can help push this behind the scenes without our fingerprints.

· Amplifying remarks Hillary makes on the trail or in the media today—will keep an eye out for these

· Continuing to work with NARAL, Planned Parenthood, and HRC to amplify and respond (note that PP's response is coming from the independent side, not coordinated, so they have told us they are planning to do more but can't tell us what)

· Email from Jen or other campaign staff

· Pushing #ImSoEstablishment <https://twitter.com/search?f=tweets&vertical=default&q=%23ImSoEstablishment&src=typd> behind the scenes through HRC, Planned Parenthood, NARAL, a diverse array of bloggers, and progressive people out in the world

· Comms/digital asking Cecile Richards to get on a call with the other HRC and possibly do TV this evening (Xochitl is working on)

· Publish “progressives for Hillary” blog post including quotes from HRC and PP (and a lot of people who are NOT what you would call “establishment”)—this just went around for approval

· Reaching out to surrogates, including non-political surrogates, to tweet in response to Bernie’s comments (so far our list is Shonda Rhimes, Ricky Martin, and Julianne Moore)

· Adam P. tweet photos to counter the suggestion that we don’t have grassroots support

· Working with bloggers and columnists to write about this from a racial justice and reproductive rights perspective, including a few people who joined us on a call to talk about the "Bernie Backlash" that was unfolding even before his remarks last night—current list is Elianne Ramos, Jessica Valenti (who is writing a column on this as we speak), Jamil Smith, Sady Doyle, Aminatou Sow, Gabe Ortiz, and others

On Wed, Jan 20, 2016 at 12:06 PM, Robby Mook <re47@hillaryclinton.com> wrote:

Fantastic!

On Jan 20, 2016, at 12:05 PM, Teddy Goff <tgoff@hillaryclinton.com> wrote:

(...with LP this time)

On Wed, Jan 20, 2016 at 12:04 PM, Teddy Goff <tgoff@hillaryclinton.com> wrote:

I think Sanders has handed us a rare and significant gift with his comments. Per our tracking, there have been 11,000 tweets on this (you can't track Facebook chatter easily because the vast majority of accounts are private) just since late last night, and the pace is actually picking up. For reference, our Alzheimer's rollout generated fewer than 15,000 tweets over the course of a few days -- so this has nearly equaled that in a little more than 12 hours.

LP is going to send around some notes on what else we are cooking up to keep this going.