Gatorade to Pay $300,000 After California Sues Them for Diss

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Gatorade to Pay $300,000 After California Sues Them for Diss

Postby admin » Sat Dec 16, 2017 7:31 pm

Gatorade to Pay $300,000 After California Sues Them for Dissing Water in Videogame App
Energy drink company “portrayed its products positively while inaccurately and negatively depicting water as hindering athletic performance,” California attorney general says
by Tim Kenneally
Last Updated: September 21, 2017 @ 3:23 PM

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Message to Gatorade: Disparage water, and California will come after you.

Energy drink giant Gatorade has agreed to pay up, after the California attorney general filed a lawsuit accusing the company of spreading lies about H2o with its videogame application “Bolt!”

According to the attorney general’s office, “Gatorade portrayed its products positively while inaccurately and negatively depicting water as hindering athletic performance. Specifically, users controlled a cartoon version of Olympic Gold Medalist Usain Bolt and ran an endless race to recover gold coins stolen by pirates. Upon touching a Gatorade icon, the Bolt avatar ran faster and the ‘fuel meter’ increased; upon touching a water droplet, he slowed down and the ‘fuel meter’ decreased.”

The attorney general’s office added, “Gatorade reinforced this misleading message through the game’s tutorial, which urged users to ‘Keep Your Performance Level High By Avoiding Water.'”

In a statement issued Thursday, California attorney general Xavier Becerra said that Gatorade’s anti-water message was “morally wrong and a betrayal of trust.”

“Making misleading statements is a violation of California law. But making misleading statements aimed at our children is beyond unlawful, it’s morally wrong and a betrayal of trust. It’s what causes consumers to lose faith in the products they buy,” Becerra said. “Today’s settlement should make clear that the California Department of Justice will pursue false advertisers and hold them accountable.”
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