PART 1 OF 2
CHAPTER 6
High atop the mountain in Maui, overlooking the serene sun-soaked waters of the Pacific Ocean, the core group gathered once again. They arrived brimming with energies they had never felt before in all their active, productive, profitable lives. Some who got there early relaxed with hors d'oeuvres and wine and waited for their colleagues to join them. When all were assembled in the atrium conference room, surrounded by tall windows giving breathtaking views, Warren convened the meeting.
"Colleagues in justice," he began, "as our first order of business, it is my distinct pleasure to introduce our newest and youngest colleague, the farseeing Bill Joy, formerly of signal repute with Sun Microsystems. He is an independent thinker about the practical and ethical import of present and future technology. You will recall our discussion about the critical need to have someone with his expertise in matters of science and technology, and his knowledge of how corporations are proceeding to put these portentous innovations into play. We welcome you, Bill" -- applause broke out around the table -- "and we reaffirm the confidentiality of our common venture, about which you have been briefed by each of our core members. We invite you to say whatever is on your mind."
"Thank you all for your extraordinary undertaking. On the one hand, it is an unprecedented feat; on the other, its genius is such that I found myself wondering why something like it hadn't happened a long time ago. It should have been so obvious, inasmuch as it takes only a tiny fraction of a percent of very wealthy and open-handed protagonists to get major change underway. Yet there's a culture lock here. The sense of adventure sits all too lightly on the shoulders of those endowed with society's wealth and power.
"I've studied what you've accomplished since your launch, and I applaud your revolutionary thrusts. Like you, I believe that a revolution is only a revolution when it works, not when it's announced or fired up. At present, as you follow through on your initiatives, I see my role as advising you on the technology you're using or could use, along with the technology that may soon be used against you. At Warren's request, my first step will be to set up a secure website for you, to serve as a kind of cyber bulletin board for posting timely information, and to stream video from the various rallies and so forth. Meanwhile, I've got a lot of listening, asking, digesting, and thinking to do before we see if my participation should be broader. After all, you've got a few years on me. Meanwhile, it's good to be here, and good to be one of you."
More applause followed.
"Thank you, Bill. Next, I've asked the very able director of our Secretariat to report on the progress of our various projects and the backup capabilities we've put in place to make them run smartly and smoothly."
At that moment, as if summoned telepathically, the bow-tied Patrick Drummond came in, was introduced to Bill Joy, and proceeded with a comprehensive update on the core group's work thus far. His presentation was videotaped so that parts could be played back if necessary during subsequent meetings.
"When do we eat, Warren?" Paul asked when Patrick had concluded.
"Right now. In the dining room is a light dinner buffet that should be just right given your long travel here and the lateness of the hour. Afterward, we'll have a one-hour silence period around this table, in keeping with our valued custom, and then off to slumber. Tomorrow is what we've all been waiting for -- an intensive first take on the nature of the counterattack, its probable sequence and timing. We're all bursting with thoughts and intuitions that must be analyzed and synthesized so that we can anticipate and stop the looming reaction to two amazing months of Redirectional breakouts. We have to be ready, we have to have the institutions on the ground and the pillar assets in place so they can't be undermined, smeared, or coopted."
"Exactly," said Sol, "but tomorrow is another day. Let's eat already."
Which they proceeded to do, with gusto, all the while talking, shrugging, nodding, affirming, challenging, doubting, querying, and galvanizing one another at such a pace that the reflective hour of silence was a godsend.
When everyone else had retired, Bill Joy took a moonlit walk around the lush grounds. He knew that Warren had reserved the entire hotel and that no other guests were on the premises. The management and staff presumably had no idea what was going on, and the waiters and maids loved the generous gratuities. But he also knew that the hotel was defenseless against a deliberate attempt at surveillance. And why not? A small, expensive hotel catering to wealthy honeymooners and retirees should have such worries? After a thorough inspection, his misgivings were somewhat allayed, since he found nothing in the way of gadgets or bugs. Still, he wondered how long this critical privacy could last. During dinner he'd heard Paul Newman and Bill Cosby talking about the wardrobe precautions they'd taken to avoid being sighted at the airport, as a gossip column had reported after Maui Two. Bill Joy resolved to prepare for the worst during future Mauis.
***
Bright, early, and effusive at breakfast, the core group reconvened in the conference room in good spirits and with heightened perceptions. Sol was reminded of the old saying back in New York City during the labor protests of the thirties: "You can't be tired out if you're fired up."
As always, Warren opened the meeting. "I thought the best procedure this morning would be to go around the table as we did at Maui One and hear what each of us has to say on the question 'Where and when will the counterattack come, and in what form?' Then we'll discuss what maneuvers of ours will be most effective. Who'd like to start us off?"
"Well, I'll go first," Barry said, "because I'm not retired and may have a more current sense of the latest modes and methods likely to be used against us. There will of course be stages in our opponents' response: first, ignorance of what we're doing, other than what they've seen of us through our ads and statements in the mass media and our other public actions; next, initial dismissal and denial; then the third stage, rebuttal and denunciation; and finally the stage of realization, fear, rage, and a search-and-destroy counteroffensive. Remember, they start from the position of having a power lock on all potential challenge points in the political, economic, legal, and media arenas. They're complacent in their sense of control, but the control is real -- just look at what they're doing to organized labor, the publicly owned commonwealth, and the government itself.
"Their complacency will work to our advantage because it gives us more time. Still, they do have an early alert system, in the form of their funded think tanks, whose mission and budgets are based on spreading alarm through exaggeration and sometimes outright fabrication. They are very good at this. Look at their drumbeating before the invasion of Iraq, or their devilish inflation of the regulatory agencies as ogres, when in fact those agencies, if they're not asleep, perform as consulting firms to the very industries they're supposed to regulate. To head off these 'pimp tanks,' as one friend of mine describes them, means feinting and decoying them, because they're always looking for fancied threats to the 'free enterprise system' and to their corporate donors. I'm getting ahead of myself, but I do urge you all to think about feints and decoys as part of our response.
"Now, whom are we talking about in any counterattack? Obviously --"
"Maybe Wal-Mart?" Sol interjected. "Just a wild guess."
Barry smiled. "Right, Wal-Mart, and the other companies and specific industries we've targeted, along with their law firms and public relations firms, their captive politicians, their own credibility organizations, such as some evangelical churches, veterans' groups and service clubs, their incorporated commercial media, their in-house media, and many of their branch dealers and agents and franchisees in every community. Also fortifying them are the ingrained historic and contemporary myths about free-market fundamentalism that George has written about, and that are difficult to counter precisely because they aren't based in reality. The commercialization of patriotism and charity during disasters further depletes the critical faculties of the human mind. In our monitoring capacity, we would do well to lay all these forces out on clear spreadsheets so we can visualize them."
"There's one sure mode of attack that we don't have to visualize figuratively," said Bill Cosby. "They'll go after each of us. They'll try to compromise our integrity and deflect attention to us rather than what we're doing. The media is attracted to the personalization of conflicts like chickens to grain. The Mexicans have the word for it -- personalismo. The corporations will employ private detective firms to dig up dirt. They'll try to show that the things we're accusing the business powers of doing are things we did years ago ourselves. They'll unearth people from the past who will try to slander and libel us. They'll have a hard time succeeding with most of us, but you never really know, do you?"
"No, you don't," George said thoughtfully. "I've lived through this kind of assault for years now. My business enemies have gone to the far reaches of the Earth to look for any technical regulations they can accuse me of violating, any palms they can grease to enmesh me in a frame-up. All of us have been so active for so many years, the bases we've touched and the balls we've hit are so numerous, that any probe will uncover plenty of opportunities to twist, distort, and allege. Our very business successes have meant that there were lots of losers, and some of them carry grudges or out-of-context memories of what we may have said. Unscrupulous investigators can easily generate fake composite photographs and remarks and digitalize them all over the world before we find out what they've done. Bill Joy, take this under advisement and help us ponder the response."
The newest member of the core group nodded. ''I'll do that."
Next around the table was Sol. "One of the standard corporatist lines of attack over the years is what can be called the 'ism' attack -- trotting out foreign, subversive ideologies that they have predisposed the public to recoil against. They did this for years with socialists, anarchists, and communists, and the latest buzzword is 'terrorists.' There are no rebels, resisters, freedom fighters, or agrarian reformers anymore -- they're all terrorists now. Well, our enemies certainly can't use those labels against us, but trust the hidebound Wall Street Journal editorialists to come up with some new ism, and then the commercial media will run with it. I haven't the slightest idea what it will be, but they'll desperately need a label, a stereotype, and we have to be ready to nip it in the bud, using satire and ridicule and whatever else it takes."
"When I consider this whole question of the counterattack," Jeno said, "I ask myself, How are they thinking? They'll say they need better intelligence, human intelligence. To me that means they'll make a major effort to infiltrate everything we build, right down to our inner groups, whether through disguised informants or spies, or by bribing waiters, bellboys, even taxi drivers. And you better believe they'll be using the latest widgets that Bill Joy can enlighten us about. Infiltration done cleverly can sow discord, acrimony, distrust, and disintegration. In our response, we have to avoid the extremes -- paranoia at one end, repression at the other."
Joe spoke up. "Well, you shouldn't be surprised to hear me raise the possibility of frivolous or trumped-up litigation designed to break our concentration, flood us with discovery motions, subpoena our files, and in general tie us up. Having said that, I don't know what their causes of action could be, short of contrived defamation suits or claims that we're messing with their economic relationships. But they'll figure something out, with their white-shoe law firms and endless deductible budgets. And if they don't, they'll file anyhow, trying to survive motions to dismiss in order to bog us down in depositions. As allowed by statutes of limitation, they'll even dig up accusations from past business or employee relationships and file groundless lawsuits to consume our time. Our response to these forays will have to be shots across the bow to convince them that such litigation is a two-edged sword. Still, they may think they can wear us down because of our age and our presumed desire for leisure and time with the grandkids -- they'll profile us for certain, Cosby's right on the money about that."
"Yes," Peter agreed, "and it's not just a matter of our reputations. We all have assets, lines of credit, property-- they'll go after them. They may use subtle, hidden boycotts against businesses or executives allied with or sympathetic to us. I can see it now. They'll go after the customers and shareholders of my prospering insurance company, stop doing business with us, stereotype us and move to dry us up -- a corporate campaign in reverse by the corporatists. They'll depress my stock, our stocks, if they can manage to quarantine them so as to avoid a boomerang bite on their own assets."
"As one who has endured character assassination more than once," Ross put in, "let me tell you that they are going to play dirty -- not all of them, but there is always a rogue element doing these things to give cover to the rest who quietly support and sometimes fund the dirty-tricks crowd. They start conventionally enough, sometimes by charging that we are directly profiting from our efforts or have secret profitable designs. Then they may hint darkly at a covert world conspiracy by sticking us with a name like 'the Bilderbergs,' something that will get the all-night-radio UFO types agitated. They may even try to intimidate our children or grandchildren or other family members. Whatever they do, we have to remain cool but calculating. Paranoia can expose us to ridicule from the pundits and cartoonists. Believe me, I know."
"To shift the focus for a minute," said Bill Gates, "I know the defense fellows at Boeing, and one obvious way to put us on the defensive is to charge that we're sponsoring policies and changes that will undermine our national security. Our opponents will try to paint a picture in which the enemies of the American people abroad are in some way aided and abetted by our activities. They'll borrow Lenin's term 'useful idiots' to describe how we're helping the enemy's psychological war against America, even if unintentionally. Sounds farfetched, but we're laying everything on the table before we discuss our counter-strategy."
"It doesn't sound so farfetched to me," Bernard said. "Remember the red scare and Attorney General Palmer's witch- hunts right after World War I, or the McCarthyite smear of some of the best Foreign Service officers ever as 'comsymps' or 'fellow travelers' who 'lost China'? Let's not think it can't happen again. Forewarned is forearmed."
"And that's not the only way of smearing us, B," Yoko said. "I suspect some of our smarter opponents will try to turn some portions of 'the people' against us. They'll look over our agenda and ask who the losers will be among ordinary folks, and then they'll target those folks vigorously to make us out as enemies of the people. I've seen this kind of thing in the music and entertainment world -- turning the fans into haters. The Wal-Mart unionizing project presents just such an opportunity to portray us as opposing cheap prices for poor shoppers. It's a tactic that predicts phony consequences of our actions and then hurls them against us. The upper classes have used this tactic throughout history, as in the hiring of mercenaries from the lower classes to oppress the very people they came from. Today they can hire people to go to rallies or marches and disrupt them. We know they have big-time money, and given what's at stake, they'll spend it freely. There are plenty of desperate 'scabs' out there," Yoko finished, turning to Max, who was sitting on her right.
"My first thought was that maybe the big boys will try to lure us into compromising situations while hidden cameras record the lascivious scenes. Then I remembered our ages. Who would believe them? We are beyond the reach of Viagra's wildest Loreleis. Dirty old men we can no longer be."
"Speak for yourself, Max," Ted shot back.
Max ignored him and continued. "I think we're going to get a lot of wildcatting. We're pinching lots of toes, and they're everywhere, right down to Main Street. It's hard even to list the categories of where opposition will erupt. But while I'm at it, let me toss another possibility into the cauldron. I think the multinationals will try to enlist the public and the politicians against us by using the 'adverse business climate' ruse and threatening to pull out of the country, or giving that as an excuse for the factories and businesses they're already sending to China and elsewhere. 'Bad business climate' scorecards terrify politicians. Given the abandonment of our country that goes on every day, it's entirely plausible that the corporations will use the business climate and us as a scapegoat. It will take the heat off the president, Congress, and the states for doing nothing to stop the flight from America, because it's all the fault of 'those guys.'"
Leonard was drumming his fingers on the table. "On the other hand, they could just do nothing. Going from analysis to paralysis to psychoanalysis, they could find it profitable to live with us and what we're doing. Never underestimate their adaptability as long as they can still ring their registers and send out their bills. Sure, some will groan like gored oxen, and some will fail, but as long as others see the advantages and profit opportunities in a 'no more business as usual' climate, they'll step over the whiners in a New York minute. However, if I may propose the greatest of all understatements today, it'll be very hard to predict.'"
Still smarting from Max's remark, Ted went macho. "I've heard it all except one option. What about direct physical action, like taking some of us hostage to stop the rest of us or to smoke us out? Be like bounty hunting. Ransom. The press would love it. TV would be ecstatic -- CNN's ratings would skyrocket. But hey, think of what they could do by pulling ads from CNN, which will always be associated with yours truly." He paused, frowning. "Well, anyway, there's my two cents. That leaves you, Warren, our sagacious owl. What do you foresee?"
"Well, you've all covered a lot of ground, so the pickings are pretty slim from my perch. If there's anything we neglected on this first go-round, maybe it's refining Barry's stages of reaction by breaking down categories of reactors who will respond differently from one another in time, intensity, and strategy. I think we should be more attuned to corporate surrogates. Giant businesses do not like to strike directly. That's why even in normal circumstances they have spokespeople, attorneys, academies, spun-off subsidiaries, media intermediaries, and publicly elected allies in Congress who carry water for them, as in some of the savings and loan collapses. Given the perturbations hammering them, they'll be looking to create new surrogates with minimal vulnerabilities and very little to lose, much as we ourselves have used shell corporations in some of our past deals. I also think Yoko's point about our opponents turning some of 'the people' against us is right on. Who knows? The more we succeed in taking away their power, the more desperate they may become, unless the phenomenon Leonard alluded to -- stepping over each other to get to the profits -- kicks in to give us the gift of divide and conquer. Sometimes we can think too hard here, though I know being prepared for all potential counterattacks is crucial to our success and our personal equanimity. But there are times when I feel, a little recklessly, like saying, 'I don't give a hoot! Let the rats scamper as they may!'
"In any case," Warren continued over the cheers of his colleagues, "it's time for lunch -- all native Hawaiian cuisine, so be a little adventuresome."
"I'll have the brisket," Sol said.
***
In the lunchroom, which was designed to facilitate informality, the core group members strolled to the buffet, sat chatting at small circular tables in twos and threes, relaxed in reclining chairs for a bit of solitude, sought each other out for clarification of a point or to discuss a Redirections problem, or simply, perish the thought, engaged in a little small talk. Bill Joy was taking it all in, moving from one cluster to another, getting a sense of the mood, the determination, the level of human energy or anxiety. As had been explained to him when he signed on, there was no Redirection project dealing with the onrush of science and technology because none of the core group knew enough even to delegate reliably and maintain some semblance of control over such a bucking bronco. But these were no fainthearted oldsters, as he'd seen for himself all morning. With him on board, maybe they'd be ready to hear a presentation during Maui Four without being too shaken up by the doomsday scenario that had to be confronted if it was to be avoided.
His thoughts were interrupted by the arrival of a massive dessert that seemed to contain every fruit that ever grew on the islands and every flavor and shade of sherbet ever concocted. Strong Kona coffee was served as a tasty brake on devouring the delicious dessert too fast.
Back in the conference room, Warren directed his colleagues' attention to the agenda, on which he'd listed Quality Managers and Organizers as the next topic for discussion. He wanted to give them time to digest the morning's speculations on the coming counterattack before they discussed their response, and besides, the nuts and bolts were paramount. As champion managers themselves, they all knew that the proper choice and oversight of management and organizers was their number one challenge. No matter how well conceived and specific their action plans, they would go no further than management's execution.
Warren circulated a report from Seymour Depth, head of Recruitment, showing that progress was better than expected at this point on the calendar. There truly was plenty of talent out there eager to get on board. Recruitment had been going almost around the clock, receiving resumes, sifting, checking, and interviewing applicants, and recently candidates for the Clean Elections Party. There were now nearly nine hundred lecturers, and some of them were proving to be natural leaders in other capacities. Most of those hired, experienced as they were in such areas as rallies, lobbying, and institution building, had to be further trained for duties and expectations new to them. Moreover, none of the managers, organizers, lobbyists, or candidates could be given the "big picture," for fear of prematurely disclosing the entire network, but they were dealt a big enough piece of their own projects to keep them satisfied.
The progress report summarized numbers already recruited and numbers left to recruit, and appended a preliminary evaluation of the key dozen top managers so far. Jeno raved about the executive director of the People's Chamber of Commerce, a thirty-two-year-old phenom named Luke Skyhi, who had a recall capacity of business history that left Jeno breathless. Luke confessed to having read scores of books on the subject in his early teens. He went on to finish business school and law school in four years, and then he systematically took seven year-long positions in different lines of industry and commerce. When Jeno interviewed him, it was love at first sight, and so far, in his few days on the job, he was building a crackerjack staff and firing off press releases that made the National Association of Manufacturers, the US Chamber of Commerce, and the National Federation of Independent Businesses apoplectic.
George sounded a cautionary note when he came to the line in the report noting that all managers currently on the job were amazed that they did not have to raise money, beg for money, apply for money, or write proposals for money -- a completely unique experience for them. "The same applies in my line of work, and it can cause problems. Money that's easy to come by may not be spent frugally or wisely or even ethically. It does liberate the managers to focus exclusively on their missions, but it removes a discipline that is not to be dismissed as useless. The rub is to find a substitute discipline, short of close auditing from the outside, though that's something we probably ought to institute too. But the real substitute discipline has to come from the quality of the budget the managers are operating under and from their own character. After all, large sums are involved here, and speed is of the essence -- a potentially wasteful combination."
"Point taken, George," Warren said. "And now that we've refreshed ourselves on this central topic, let's turn to the status of our epicenters. Are they growing, consolidating, meshing, moving, replicating?"
What a response! The red thread running through the reports of every one of the core group members was their amazement at how many people they felt they could call upon without hesitation -- the old Rolodex may have been languishing for a while, but once dusted off, it came alive -- coupled with their astonishment at the positive reaction. They were uniformly invigorated. Some remarked on how many outstanding IOUs they had and how often these were graciously acknowledged. They had all had sour or sad conversations with people who were bitter, or who were merely sticks-in-the-mud, or who harbored secret sorrows, or who were deeply depressed because of illness or the loss of a spouse, or who had simply given up on the troubled world they were about to leave, but even this negative feedback energized them, such were their personalities, thank you, Warren.
Always looking ahead to the next step, Warren acknowledged the generally good epicenter reports and asked how everyone was managing what appeared to be an overflow of potential joiners. His colleagues replied that mostly they were not. There was no time. These were people who would be insulted if they were contacted by an underling, yet personal treatment in every case wasn't possible.
Bill Cosby proposed a way out, based on comparable situations where prominent entertainers were trying to raise major money for charitable causes. "You select five or six of your best epicentrists with some prominence in their own fields, and you deputize them to call on your behalf, excusing you for being a mere mortal confined by a twenty-four-hour day. A little humor will melt any initial ice. You bond even more with your dazzling half-dozen comrades, and the job gets done more quickly." The idea was well received.
"Is there such a thing as a too big, too busy epicenter?" Paul asked. "Right now, mine is neither, and it's flowing nicely into the desired channels, but I've imposed certain hurdles on my epicenter entrants, and I wonder if I should be doing that."
"That depends entirely on your temperament and theirs," Max said, "and on the assignments you set them, from easy entry to more ambitious kinds of work. Remember, there are never enough worker bees, and without those noble souls the achievements on the ground do not occur, no matter what excellence reigns at the top. And by worker bees I mean detail people striving to implement, implement, implement -- probably the toughest of jobs, the dearest of skills."
Bernard sat up in his chair. "Exactly, exactly! That's my biggest problem in getting these Egalitarian Clubs underway. Everybody thinks it's a great idea, but far fewer are willing to do the gritty work to transform it into reality in their own communities, for their own children."
The pads in front of the core members were filling up as they jotted down comments and reminders, with not a single doodle to be seen. No frivolity for this bunch, and no gizmos. After all, most of them had grown up using Underwood typewriters and pre-ballpoint pens. They also agreed that manual note-taking was more secure, especially given shaky handwriting and cryptic abbreviations.
"Speaking of gritty work," Warren said, "the time has come to discuss the nature of our strategy to head off, delay, dissipate, diminish, or defeat our adversaries. Over lunch I asked George to provide us with a synthesis of their probable lines of action and a profile of our reaction. The floor is yours, George."
"Well, it's all a little like a chess game. What will my opponent do if I make this move? It's also similar to speculation in the financial markets. Let me begin by summarizing your premonitions: libel and slander, old grudges reasserting themselves, attempts to tar us with isms and ideologies, infiltration, baseless personal litigation, accusations of profiteering, attacks on our assets and companies, efforts to turn some of 'the people' against us, claims that we are undermining national security and worsening the business climate, hostage-taking or kidnapping, and finally the possibility that they'll adjust to our demands, at least some of them, and in effect do nothing.
"Our planning of the Redirections and their strategies thus far has been very well suited to defense. As decided at our first gathering, we have eschewed all matters relating to foreign policy, military policy, and corporate globalization movements, except in the case of Wal-Mart's China price. By focusing strictly on domestic conditions and changes, we disarm our adversaries and strip them of many of their attack options, like raising issues of loyalty, or that old grab bag of twisting patriotism in such a way as to secure the allegiance of veterans' and business organizations. We force them to contend on domestic injustice, domestic needs and fairness -- an arena where their propaganda is not so effective because it clashes with people's daily experience. This also makes it difficult for them to employ their friends in the government's security services to infiltrate our operations. Are they going to use the CIA and the FBI to infiltrate groups devoted to clean elections, good health insurance, a living wage, affordable housing, consumer protection, and energy conversion to make our country more self-reliant? Are these isms and foreign ideologies? By sticking to domestic issues, we can turn the appeal to patriotism and national sovereignty to our own objectives."
"If I can interrupt for a moment," Warren said, "that reminds me of my earlier suggestion that we bring a reflective retired general like Anthony Zinni into our core group. I think we can now agree that this is inadvisable, inasmuch as it would becloud the clarity of our domestic focus when we emerge more publicly as an entity. However, I'm pleased to report that General Zinni and others in his circle are willing to extend their advice informally."
There were murmurs of approval as George resumed. "Another of our defensive assets is our dedication to building institutions and recruiting the best leaders. Rationally charismatic people like Luke Skyhi will be magnets for the mass media and take the spotlight away from us when our opponents eventually discover that there is an 'us.' As these wonderful people assume a high profile, they too will be subjected to libel and slander by the rabid, baying packs on talk radio and cable shows, but as they say, that goes with the territory. And because our recruits have impeccable credentials in their various arenas of social justice, attacks on them may even backfire on the right-wing market fundamentalists. Creating a more viable customer base as poverty recedes, rebuilding public works, applying technology tailored to the people's circumstances, providing voice and access to justice for millions of Americans -- none of this represents much of a cause of action even for frivolous litigation. Nonetheless, we should signal in the proper legal publications that any such suits will be met both with countersuits for abuse of process, as well as investigations of the corporate law firms involved and formal complaints to the grievance committees of bar associations or licensing boards. That will really cool them off, unless these business bozos want to proceed in court pro se.
"As for turning 'the people' against us, our opponents may succeed to some degree through cleverness, money, and selective demographics, but remember once again how well we're preparing the groundwork to thwart such maneuvers. Our well-publicized rallies and unionization drives, the CUBs, the People's Court Society, the collaborative credibility groups we're building, the audiences reached by the lecturers, Barry's media focus on justice, the First-Stage Improvements Project centering on widely perceived economic inequalities, the Beatty campaign in California, the solar festivals, the vibrant small business constituency of the PCC -- all these and their daily expansion will outrun anything but the most blatant fomenting on our opponents' part. Alert we must remain, however; these opponents may be smug, but they still know how to hire smart operators looking for fat retainers.
"The 'business climate' rant will be a problem, but a little way down the pike. We can prepare for it with a massive media campaign showing that stronger democracies and greater justice have always led to growing economies and larger markets. Just look at two countries comparable in natural resources and size, Brazil and the United States. With one fifth of the population of Brazil, California alone has a substantially larger GDP than that South American giant. The American people need a repeated education that it is democracy, justice, and the rule of law that make capitalism produce a better material life for more people, not capitalism in itself. There was plenty of unfettered capitalism in Brazil, but it was concentrated and cruel and unproductive because there was very little democracy, justice, or rule of law in the course of centuries of domination by plantation barons, monarchies, juntas, and oligarchs.
"We have not given much thought to a move against our investments, assets, and associated firms, which is a real peril, in my judgment. I suggest that a cluster of us versed in analogous techniques during our most aggressive years prepare an investment-asset-affinity corporate protection plan, one that will also address the profiteering charge, and see about the possibility of acquiring a unique insurance coverage. Is there any objection if Warren, Peter, Bill Gates, and Max join with me to work on a plan that we'll share with you during Maui Four?"
"Excellent idea," said Sol. "You can call it the It Takes One to Know One Plan." Those whom George had not named smiled, relieved not to be taking on such a weighty responsibility, while the chosen squared their shoulders with a sober sense of duty.
George acknowledged them with a nod and continued. "From a defensive standpoint, that leaves hostage-taking or some direct physical assault. I consider this highly unlikely, but it cannot be discounted. All of us should start with the studied avoidance of excessive rhetoric, slashing personal attacks, or any verbal or physical expression of vindictiveness that can be conveyed over the media. Remember Max's brilliant experiment showing the power of words over deeds in getting people riled up? Our public utterances, and those of everyone associated with us, must be positive in tone, offering optimism, motivation, and concrete solutions to real problems.
"Bill Joy has some security concerns about our meetings here in Maui and is already working on safeguards. Beyond that, take the normal precautions that I'm sure you've been taking since you became public figures. Wealthy people are always alert to the kidnapping threat.
"Above all, take it easy in the saddle -- this is America, after all, and we are well insulated by the nature of our projects, all of which call for overdue reforms, and by their rapid devolution and replicative design. The more the work, the success, and the glory devolve downward, the more the spotlight stays on the ground, where people can see the Redirections in action instead of wallowing in personalismo at the so-called top. The emerging open society that undergirds our efforts will in itself be a strong defense.
"Now, to turn to offense, recall first what Barry said about feints and decoys. Joe and Bill Gates are showing us the way with their Pledge the Truth campaign, which is not only substantively significant but also a decoy absorbing the right-wing fundamentalists and the Bush Bimbaugh types on talk radio. I'm sure we can think of many other ways to feint out the more rabid of our opponents and in the process advance our agenda. For example, let's come up with a new role for Patriotic Polly. Or imagine if a large landowner in Wyoming could be persuaded to rent huge advertising billboards blocking the view of the Grand Tetons along scenic highways heavily traveled by tourists. I'm talking about two miles of closely situated billboards pushing whiskey, cigarettes, junk food, porn videos, and the like. The obvious litigation would pit private property rights against the use of public property -- that is, the public highways -- and throw open the question of whether such use has any legal status. Imagine the publicity. Imagine the roars of the 'wise use' fundamentalists. No end to feints and decoys like this.
"As for the corporate think tanks, we have to make them defend the 'business judgment rule,' that SEC-recognized catch-all allowing top management to shut the shareholders out by claiming that virtually any decision executives care to make is necessary in their business judgment. Mergers, acquisitions, voluntary decisions to go bankrupt and vaporize shareholder value -- all have been justified on grounds of business judgment, the perennial fig leaf of corporate governance hypocrisy. Get lost, shareholders, you only own the company. It's a stark matter of executive hegemony versus true capitalist ownership. Put the think tanks in that cul-de-sac and they'll work on a hundred policy papers to fight this mortal peril to the closed enterprise system. Jeno's valedictory speeches, the PCC, and the attack sub-economy are inherently offensive instruments, that will keep our adversaries scrambling for a response. Remember too that there are many executives who could care less about the business judgment rule and other decoys as long as they maintain their dominance. That's where the united front of business may start to crack, with some companies seeing economic opportunity in our reforms, as will surely be the case at last with solar energy and energy conservation.
"As a final generalization, the more dynamism we put behind showing the contradictions of our political economy and juxtaposing its self-professed ideals with American realities, the better our offense. Hypocrisy is always the Achilles' heels of the charlatans. Holding big business to its highest acknowledged standards is the best offense and the best defense."
"Well reasoned for a speculator, George," Warren laughed. "With that analytic mind of yours, have you ever thought of going into value investing? Never mind, just an inside joke between us. Let me throw open the discussion to anyone who wishes to add to, modify, or multiply what George has laid on the table."
Yoko put down her pen. ''I'd like to hear more about Leonard's observation that the business establishment may adjust to the coming changes, as it did a century ago when it was obliged to start complying with safety regulations, labor laws, higher taxation, the ban on child labor, and the like. After all, as I keep saying, from the global perspective we're all in the same boat. The real victory is to get the opposition to see the writing on the wall and make some very major accommodations. For instance, environmental crises are going to do a lot of damage to businesses, not just to ordinary people. The viral and bacterial dangers we see bubbling up in Africa and East Asia are going to disrupt their operations, their sales, their workforce, and even their own operations at the top. These bugs don't recognize Fortune 500 rankings."
"Yoko, you make our ultimate quest clear," Bernard said, "but unless the business bosses see irresistible force and virtual encirclement, they won't think of complying or adjusting. They have to see on their own that the ball game as they have played it is over. So what you're really asking, as our Redirectional transformation proceeds, is how do we help their better selves or help a different leadership emerge, how do we let them save face, how do we make them live up to their professed standards and jettison their pernicious practices?
"I expect as the months go by that there will be more and more voluntary resignations of CEOs who would rather retire gracefully on their unconscionable pensions than face what's coming at them from all points of the compass, and from their own investor-owners. As for the criminal or grievously greedy among the corporatists, they will fight to the finish. That's where the rule of law and strong law enforcement come in, as well as the purging influence of more corporate democracy. Let's not overgeneralize our opponents. They are a mosaic up and down and sideways, with little in common except their worship of the bottom line."
Ted cleared his throat. "You know, listening to you and Yoko makes me think that we'll have to go global after all before we end our Redirections quest. I'm not talking about the danger of the multinationals abandoning our country and outsourcing themselves, not just their jobs. That's a debatable proposition, if only because of the size and profitability of our markets and the ease with which domestic businesses will move in. I'm talking about Yoko's idea that we're all in the same boat. That seems to imply a planetary imperative from which there's no real escape, doesn't it?"
"On a timeline of decades or centuries, you're certainly right," Bill Joy said, "but for now a year is probably horizon enough for us mortals."
"Well, just a thought," said Ted. "No point in getting ahead of ourselves."
"Especially at our age," said Bill Gates wryly. "But to return to our counteroffensive, from my perspective as a corporate lawyer, I'd say that our legions of billionaires carry a quiet but heavy stick. One determined, driven heavyweight can exert leverage far out of proportion to the influence of the passive wealth on the other side. We have the more motivated among the wealthy, not they, and the right phone call or face-to-face meeting can pull a lot of weight with the top fellows. Also, don't discount the big mutual funds and pension trusts, which on certain subjects can become key allies. That's why it's important to get advance commitments from all our potential supporters on the Redirections we know will be most controversial."
"Here's another note of encouragement," Peter said. "Suppose they huff and puff and roar and rage. So what? We can still continue on our way. It's only when they actually obstruct us that we have to fight back. Let's not assume that what they do will automatically block our path. In my experience, ignoring the opposition knowledgeably is as important as fighting it knowledgeably."
"With that valuable observation, is their anything further on countering the counterattack?" Warren asked. "If not, I suggest we move on to our expected accomplishments for the coming month and deal with any glitches. Is anybody in need of help?"
"Yes!" cried Newman and Cosby simultaneously.