by Marita Alonso
El Pais
FEB 24, 2025 - 09:00 EST
https://english.elpais.com/lifestyle/20 ... ircle.html
-- Brazil, directed by Terry Gilliam

Kimberly Guilfoyle, pictured at the 2024 Republican convention. Getty Images
During his first term in office, Donald Trump’s world was characterized by a uniform aesthetic; the women around him all had voluminous hair — the result of the so-called Texan blowout — eyelash extensions, slender silhouettes, a permanent tan and dresses from Chiara Boni La Petite Robe. This clone aesthetic has now gone further for both the men and women in Donald Trump’s orbit to include the so-called ‘Mar-a-Lago face.’
Mar-a-Lago is Trump’s Florida refuge in Palm Beach, a complex he acquired in 1985 and which, according to Joan López Alegre, a communications professor at the Universitat Abat Oliba CEU in Barcelona, is ideal for the U.S. president’s aesthetic. “Donald Trump left New York because there he was seen as a tacky millionaire, while in Florida, his aesthetic makes more sense,” he says. “Yet the decision is not aesthetic, but political. When he moved his residence from Trump Tower to Mar-a-Lago, he abandoned a state with a fixed Democratic majority for one that was then a swing state. Mar-a-Lago is a kind of a summer White House where he has created an alternative with a certain aesthetic.”
The so-called Mar-a-Lago face has undergone exaggerated Botox, visible facial fillers and extreme tanning. Social networks were responsible for this trend going viral by showing the before and after of several women in Donald Trump’s inner circle. Republican National Committee Chairwoman Lara Trump, Kimberly Guilfoyle, Donald Trump’s pick for ambassador to Greece, conspiracy theorist Laura Loomer and South Dakota Governor Kristi Noem all featured in this line-up highlighting the striking differences in their faces over time. “Their faces had all, over an unspecified period, morphed from conventionally human to makeup-caked, angular cheekboned, full-lipped, Fellini-esque exaggerations of the dolled-up Fox News anchorwoman look,” according to Hollywood Reporter journalist Julian Sancton. “And it’s not just the women: Few of us can remember the content of former Florida Rep. (and former prospective attorney general) Matt Gaetz’s RNC speech last summer, so fixated were we on the new elfin arc of his eyebrows. (And the less said about George Santos and his Botox habit the better.)”
Am I the only one that noticed that Matt Gaetz looks like Bruce Campbell's insane plastic surgeon character in Escape from LA?
"Because trafficking/raping kids when you have wrinkles on your face is obviously perverted and cannot be tolerated." -- un_theist
George Santos, allegedly in drag under the name ‘Kitara Ravache.’
Sancton notes that the look is indicative of Trump’s brash departure from the well-established norms of Washington DC and wonders if his return to the White House could be a challenge to the aesthetic discretion that reigned in 2024. “The Trump bubble is a counter-revolutionary movement that bucks the trends of the moment to become the new mainstream. It is a movement based on denying reality,” fashion and celebrity journalist Joan Callarissa tells EL PAÍS. “If they have a face they don’t like, they change it without caring if it looks natural or not, because reality does not matter to Trumpism. Traditionally, the right as a more central force tried not to be so flagrant, but given the current polarization of American society, it was impossible that the change would not also affect aesthetics. Polarization leads us to live in bubbles in which there is a marked tribal factor that means if the leaders have an artificial look, then so will those around them, because [the tribal bubble means] they only see people like themselves.”

Kristi Noem, Governor of South Dakota. Tom Williams (CQ-Roll Call, Inc via Getty Image)
Kristi Noem Was in Full Glam for New York’s ICE Raid, by Olivia Craighead
Kristi Noem Before Cosmetic Work
It is precisely this need to belong that Amanda Till, a Palm Beach-based tech entrepreneur, speaks of. She told The New York Post she had recently spent between $50,000 and $60,000 on Botox, facial fillers, thread lifts, different laser treatments and the Hydrafacial rejuvenation treatment offered by Dr. Norman Rowe, a plastic surgeon who has opened a new clinic in Florida, close to Mar-a-Lago, which he claims is booming thanks to Donald Trump’s electoral triumph.
“A lot of us who support the president want to look our best,” said Till, who is an increasingly regular visitor to Mar-a-Lago. “It makes you feel like you’re part of something. Everyone here is someone.” And it’s here, too, where everyone has to have a certain aesthetic that sets them apart from the rest of the world.
Trumpist eugenics?
-- Breeding Superman: Nietzsche, Race and Eugenics in Edwardian and Interwar Britain, by Dan Stone
-- War Against the Weak: Eugenics and America's Campaign to Create a Master Race, by Edwin Black
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-- 1976: Government admits forced sterilization of Indian Women, by Native Voices
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-- The Eugenics Review, edited by Cora B.S. Hodson, Secty.; Alexander M. Carr-Saunders, Vice-Pres, Pres.; Eldon Moore; Ward Cutler; E.W. MacBride, Vice-Pres.; Maurice Newfield; Richard Titmuss; Dr. Blacker; Cedric Carter; Kathleen Hodson, by The Eugenics Society
-- The Eugenics Society archives in the Wellcome Library for the History and Understanding of Medicine, by Lesley A Hall
-- The Godfather of American Liberalism: H. G. Wells: novelist, historian, authoritarian, anticapitalist, eugenicist, and advisor to presidents, by Fred Siegel
-- Parenthood and Race Culture: An Outline of Eugenics, by Caleb Williams Saleeby
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-- Evolution and Ethics and Other Essays, by Thomas H. Huxley
-- What is Eugenics?, by Leonard Darwin
Eugenics is the study and application of the biological laws of heredity aimed at perfecting the human species, and in one of his speeches, Donald Trump accused migrants of “poisoning the blood” of his country, using language reminiscent of Nazi eugenics. What if the Mar-a-Lago face was a kind of Trumpist eugenics in which the aesthetics went far beyond the surface?
Santiago Martinez Magdalena, a professor at the Public University of Navarra, explained in an essay that cosmetic procedures generate a specific, surgical kind of beauty linked to an aesthetic eugenics with “the Caucasian model as a hygienic and normative horizon, the choice of working models and the exposure of the body as the focal point.” He explains to EL PAÍS that its power lies in its ability to show itself, exerting visual influence over what is desirable to see and what is necessary to conceal. “That is, power removes things from the scene and replaces them with others (more worth seeing). Simply because power offers a stage. In this vein, racialization is an indelible stain, or an insolvent wound, that marks you forever and cannot be got rid of. At the same time, old age is a sign of decadence, of a lack of vigor, of illness and of loss of faculties, and therefore a loss of power,” he says.
The paradox lies in the fact that although mass access to cosmetics and cosmetic surgery would allow for a democratic homogenous look leading to a single body type, race, sexuality, and beauty, social class still persists. “They are the ones who write the social grammar, therefore they appear in the script as “the best,” the legitimate ones, the chosen ones, etc. Coupled with a distinguished lifestyle, I don’t find it strange that a Mar-a-Lago face is presented as royalty, with its histrionic court. That is to say, Trump and his kind need to brand themselves, flaunting a class wound. This is provided by surgery,” explains Santiago Martinez Magdalena.

Lara Trump photographed in Miami in August 2024. Ivan Apfel (Getty Images)
The message of excess
It is striking that precisely when the natural look is triumphing, offered by a series of treatments that are paradoxically highly visible yet hard to pinpoint, the Mar-a-Lago face advocates excess. “The fact that artificial beauty continues to challenge this growing natural trend surely depends on many variables, but let’s not rule out the fact that it is about identity and not only at an individual level, but also at a collective level: a label, like an aesthetic tattoo, that indicates what group you belong to. And let’s not forget the pressure to which we are socially subjected, especially women, due to the passage of time,” says Dr. Natalia Ribé, founder and medical director of the Dr. Natalia Ribé Institute.
Dr. Carlos Gómez, a general surgeon specialized in cosmetic and anti-aging treatments, shares her opinion. “When someone goes for that artificial look, they are often seeking a media “character” that gives people something to talk about and is controversial, and that is exactly what these people are looking for. Otherwise, it is difficult to understand that everyone in the same group – in this case, political – undergoes the same treatment.”
Toni Aira, a professor of political communication at UPF-Barcelona School of Management, flags up the fact that traditionally, in terms of political communication, it has always been recommended that any aesthetic treatment undergone by a high-profile politician should be subtle. “In the end, a politician has to be credible, and credibility is given, among other things, by the perception that the distance between what you are and what you say you are is negligible. Very radical changes in appearance can classically generate distrust towards a person in disguise, who hides, who says they are who they are not,” he explains.
Aira argues that because politics today is highly polarized, radical aesthetic change is not punished. “Now there are politicians that have been voted by a base that is looking for an extreme, something that openly transforms reality in a forceful way, so it [the aesthetic] seems coherent with a philosophy of radical change embraced by the politicians,” he says. “This happens with Trump’s orange makeup. That radicalism, that rupture, is practiced in substance and form through aesthetics as well.”

Far-right activist and advocate of bizarre conspiracy theories, Laura Loomer. The Washington Post (The Washington Post via Getty Images)
“In the world of Trumpist conservatism, there’s a lot of dogmatism and scorn directed at science, and in the face of that, there’s obviously going to be more homogenization, because critical thinking is done away with,” says Callarissa. “No one can criticize what the leaders of the movement do, and supporters will imitate it because of the tribal factor. While celebrities nowadays opt for a non-invasive aesthetic medical retouching because they want to look like their real me, Trumpism does the opposite. They operate in the opposite way to how they do it in Hollywood, as if to say: ‘You might want to hide the work you’ve had done but we don’t.”
While Sancton wonders whether we will see a rash of Mar-a-Lago faces among Trump voters, Joan Lopez Alegre makes a final point. “The Trump voter is no longer a conservative voter like the Bush voter, but a lower middle-class voter. It is not clear to me whether they want to be more like Romeo Santos or [Barbie’s] Ken.” But undoubtedly, Trump’s circle is very clear that Barbie and Ken are their references, because ‘more is more’ is their motto.
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Jane Fonda ‘not proud’ she had a face-lift, encourages others not to fear aging: She said she stopped having plastic surgery because she didn't want to look "distorted."
by Lindsay Lowe
Aug. 3, 2022, 8:48 AM MDT
https://www.today.com/health/health/jan ... -rcna41293
Jane Fonda

Jane Fonda accepted the Cecil B. DeMille Award at the 2021 Golden Globes. Rich Polk / NBCU Photo Bank via Getty Images
Jane Fonda has some regrets about her previous plastic surgery.
“I had a face-lift and I stopped because I don’t want to look distorted. I’m not proud of the fact that I had (one),” the “Grace and Frankie” star, 84, said in a recent Vogue interview.
“Now, I don’t know if I had it to do over if I would do it. But I did it,” she continued. “I admit it, and then I just say, OK, you can get addicted. Don’t keep doing it. A lot of women, I don’t know, they’re addicted to it.”

Fonda, seen here in 2021, has been embracing the natural aging process. Axelle/Bauer-Griffin / FilmMagic
Fonda has long been candid about trying out plastic surgery over the years, sharing in a 2010 blog post that she had had “work done” on her chin, neck and under her eyes.
However, she swore off plastic surgery completely in 2020.
“I’m not going to cut myself up anymore,” she told Elle Canada at the time.
Now, she is urging younger people to “stop being afraid about getting older,” arguing that age is more about health than a number.
“My dad died six years younger than I am now. He seemed so old because he was ill. He had a heart disease. I’m not ill. So I’m almost 85, but I don’t seem that old,” she told Vogue. “Just because you’re a certain age doesn’t mean you have to give up on life, give up on having fun, give up on having boyfriends or girlfriends, making new friends, or whatever you want to do.”

Fonda said that "Grace and Frankie" gives people hope by showing an example of women living vibrant lives in their later years. Suzanne Tenner / Netflix
The actor and activist also acknowledged her privilege when it comes to staying in shape and having had the option to alter her looks over the years.
“Now as those words are coming out of my mouth, what I’m thinking with the second part of my brain is, 'Yeah, Fonda, you have money. You can afford a trainer. You can afford plastic surgery. You can afford facials. You can afford the things that help make you continue to look young,'” she said.
“That is true. Money does help," she added. "Good genes and a lot of money, as somebody once said. But then as I’m saying that, I’m thinking we all know a lot of women who are wealthy who’ve had all kinds of face-lifts and things like that and they look terrible.”
Fonda has embraced aging in various ways, including when she began rocking a silver pixie cut in 2020.
She also opened up about another perk of getting older in a recent interview with Andy Cohen, saying that for women, age often brings increased sexual confidence.
“Women, I think, tend to get better because they lose their fear of saying what they need,” she said. “When we get older it’s like, ‘No, I know what I want. Give me what I want.’”